Score! I’m loving Panda 3.4 that’s rolling out RIGHT NOW.
I have been super busy with my current Internet project. I’m in constant collaboration with SEO experts, UX (User Experience) expert, programmers, web developers, social media experts, and so on.
We did some minimal on-site SEO in the project and for few months, we were having trouble knocking off the top-ranking, detrimental result on Google SERP for our brand name (i.e. our target keywords). Yes, we started with such an unfavorable situation.
There was obviously something wrong with Google algorithm because that negative result is an old content with no recent online activities, sitting on top of a huge website that has posted articles with copyright violation.
Finally, five months later, the newest Panda update, Panda 3.4, came along. Yesterday our websites finally overtook the old negative site’s search ranking. Obviously our website have been more “alive” than the unfavorable site.
I would also give credit to the Search Quality Highlights that Google published.
Our SEO Competitive Analysis has confirmed that fresh content and activities are given more weight. This is consistent with some of the 40 pack search quality highlights released in February 2012:
Improvements to freshness. [launch codename “iotfreshweb”, project codename “Freshness”] We’ve applied new signals which help us surface fresh content in our results even more quickly than before.
Panda update. This launch refreshes data in the Panda system, making it more accurate and more sensitive to recent changes on the web.
In my previous post I blogged about Content Optimization versus Search Engine Optimization.
Although I have done some work in the SEO field myself, I’m quite adamant with my stance, that is,
the quality of your content is the integrity of search engines toward their customers.
Yes, Google Search updates are the exemplary substantiation of that notion.
You just have to put yourselves in the search engines’ shoes and you’re good to go. Guess what, that’s exactly what the search engines are doing. They’re trying to put themselves in our shoes so that their algorithms can accurately mimic human behavior.