From the get-go, Blogger has had a more visually attractive user interface than WordPress, but WordPress has had more sophisticated functionality. Now Blogger is aiming to excel in both appearance and functionality. I am not yet clear if Google has finished updating Blogger.

Let’s go down some of the top sites listed on Alexa.

Surprise! Google takes the number one spot. Then there comes Facebook in second, but have you noticed how Google has imperatively pushing for Google+? In this case, the leading market is social networking. To rival Facebook, Google is trying to make Google+ part of the Google products’ infrastructure. Now your Google+, coupled with your Gmail account, is your main profile when using Google products (just check out the header bar of your Google accounts). Notice how many times I use the word “your,” sooner or later your Google accounts will be your main identification profile. Period. That’s scary.

Next on the list on Alexa is YouTube, the no. 1 video sharing service on the web. No comment on that. Google bought YouTube for US$1.65 billion in 2006.

What’s next? What about social bookmarking? For now we have Digg, Reddit, Delicious, StumbleUpon, and many more. Well, Google does have Google Bookmarks, but it’s not that effective and efficient. So I’m waiting on what Google will do next with its +1 button. Google +1 is showing some powerful potentials right now. It’s similar to the Facebook “Like” button, but the power of Google search engine would have the last word. If you’re logged in with your Google account, you can click the +1 button on specific Google search results and basically on anywhere else the +1 button exists.

It becomes more likely for webmasters to add the +1 button to their websites because those +1’s will appear on Google search, the by-far no. 1 search engine on the worldwide web. Furthermore, the +1 button is powerful because users can also see who among their friends have “+1’d” a specific search result or website. Google +1 is all about personal recommendations made by your own friends. Powerful indeed.

Trust me, it’s overwhelming when you start unveiling Google’s greed. All that being said though, I still have to give Google some credits for doing a great job revamping Blogger. From the get-go, Blogger has had a more visually attractive user interface than WordPress, but WordPress has had more sophisticated functionality. Now Blogger is aiming to excel in both appearance and functionality. I am not yet clear if Google has finished updating Blogger. So we’ll see and witness this continuation of Google’s conquest.

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