Before getting into more technical details on blogging, I’d like to share my observation from reading so many articles on how to search engine optimize (SEO) your blog.
Throughout the years, a big chunk of the SEO efforts has included the science of keywords use. The underlying idea of this science is actually the mechanism of a search engine itself, or how real-time searches are performed by actively searching human users online. In June 2010, Huffington Post wrote a short article on the infographic of how we spend our time on the Internet. No surprise, the use of a search engine occupies 40% our Internet activities, trailing behind 45% of sending or reading email. While sending or reading email is a private domain, the use of a search engine is definitely an activity that relies upon public content. The dynamics of this public content is way more complicated than just sending or reading email.
So back to the keywords use, keywords are the search terms that a search engine user types into the search engine bar. These are the words that the user hopes to find content for. For example, I want to learn more about what I can do to search engine optimize my blog, then I would use keywords such as “how to seo blog” to search for what I’m looking for.
It’s pretty simple, isn’t it? Yet there are lots of tools out there that will generate for you things like related searches, competition rank, and search count for your keywords (e.g. Google free keyword tools). The purpose of these tools is to help you find the most effective keywords so that your content can be found more easily by users searching for those keywords.
Okay, I don’t want to overload you with information. Wait for my next post to continue reading on the science of keywords use and your choice of its application for your content.